GRETEL CUMMINGS
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Honda

Honda: “Whatever You Need”

“Our goal was to craft something both unique and intriguing by combining our passion for visual storytelling with our honed, design-driven aesthetic.”

“To pull this off with flying colors, we first wanted to determine a specific personality for each car. Using the already solid foundations of past Honda campaigns, we evolved the design language and stylistic approach to a place where we could clearly define the personalities of each vehicle. From there, we applied a tailormade touch of mixed media elements to ensure all viewers a vibrant, color-filled adventure ahead!”

 

CREDITS

Production Company: Gentleman Scholar

Directors: William Campbell, Michael Tavarez

Managing Director/EP: Jo Arghiris

Head of Production: Tyler Locke

Line Producer: Richard Kaylor

DP: Neil Shapiro

Production Designer: Trae King 

Design & Animation: Gentleman Scholar

Creative Directors: William Campbell, Michael Tavarez

Managing Director/EP: Jo Arghiris

Head of Production: Tyler Locke

Art Directors: Vin Kim, Juan Carlos Cuadra

CG Supervisor: Tim Hayward

Compositing Supervisor: Matt Lavoy

Senior Producer: Antonio Hardy

Associate Producer: Kevin Jones

Designers: Chris Finn, Jina Kwon, Hana Eunjin Yean, Cam Floyd, Madison Ellis

2D Animator: Vincent Wang

Cel Animators: Trish Janovic, Gretel Cummings, Danni Fisher-Shin, Blake Patrick

3D Generalist: Jacques Clement

Lighters: Allan Bernardo, Jeffrey Lee, Kevin Lim, Patrick Warner

Roto Artist: Adrian Lozano

Compositors: Kristal Chinn, Andrew Hardaway, Ian Blewitt

Flame Artist: Matt Lavoy

Storyboards: Bryan Deloach

Matte Painter: Tim Matney

Editorial: Gentleman Scholar

Editor: Jason Webb

Assistant Editor: Miki Gilmour 

Client: American Honda Motor Co. Inc.

Agency: RPA

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