GRETEL CUMMINGS
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Ladder

Ladder was one of the first projects I took part of when arriving at Gentleman Scholar. It was such a wonderful experience to be in the team from start to finish. I had the pleasure of creating some frames and animating a couple of elements throughout the scenes.

“By using illustrative liquid cell animation within a 3d space, we were able to calmly craft the narrative and seamlessly carry the messaging from one scene to the next. Similarly, the deliberate use of white space and a paired back color palette contributed to the open and relatable tone and really allowed us to capture the optimistic spirit of the brand.  We absolutely love how these pieces turned out and can confidently say we learned a lot.  This definitely is Life Insurance.  Evolved.” - Gentleman Scholar

 

Credits

Design & Animation: Gentleman Scholar

Creative Director: William Campbell

Executive Producer: Jo Arghiris

Head of Production: Tyler Locke

Art Director: Hana Eunjin Yean

CG Supervisor: Tim Hayward

Producer: Nicole Smarsh

Designers: Jina Kwon, Hana Eunjin Yean, Gretel Cumming, Madison Ellis

2D & Cel Animators: Kenny Kerut, Gretel Cumming, Madison Ellis,

Kaylee Lee, Wu Hyun Lew, Henry Pak, Jahmad Rollins, Lauren Tom

3D Animators: Nina Gerstenhaber, Kevin Kolodinsky, Kevin Lim

3D Generalists: Allan Bernardo

Mix & Sound Designer: Jason Webb

Thanks for viewing!